Mediavore

Jeff Henderson Reaches Out to Central Valley Kids; Jumbo Squid Invade SoCal Sea

• Taco Bell plans to debut ads for its new NBA Five Buck Box, which features photos of pro basketball players, during the Super Bowl. [Yahoo! Finance]

• Southern California is experiencing a massive migration of jumbo squid in its waters, making anglers, who sell the squid as food, ecstatic. [MongaBay]

• The Food Network’s chef Jeff Henderson spoke with kids in the Central Valley about the nearly ten years he spent in prison that turned his life around. [KSBW]

• Despite testing 37 brands of coffee, Consumer Reports couldn’t find one that measured up to its standards as “excellent” or “very good.” [Reuters]

• Cincinnati is celebrating its first food truck, Cafe de Wheels. [Cincinnati Business Journal]

• Next weekend should be a banner few days for restaurants, thanks to the combination of Valentine’s Day and President’s Day. [Crain’s]

• Following the revelation that melamine-tainted foods from 2008 are still being sold, the Chinese government has launched an emergency check of the country’s dairy products. [NYT]

• School lunch advocates are unhappy about the modest $1 billion increase (which must be split with WIC) in funding for the meal in Obama’s budget,. [Diner’s Journal/NYT]

• Now for the first time in the twenty years since McDonald’s first opened in Russia, independent contractors produce all the chain’s food in the country. [NYT]

• Newly crowned Miss America Caressa Cameron is the spokesperson for IHOP’s National Pancake Day. [NRN]

Jeff Henderson Reaches Out to Central Valley Kids; Jumbo Squid Invade SoCal Sea