Photo: EdKopp4 via the Grub Street Boston Flickr pool
“Friends often ask me, ‘Where do you get ideas for new ice cream flavors?’ and the answer is usually that we steal them. A marketing guy once corrected me. ‘You should say that you appropriate them.’ That is also true, or it may just be an equivocation.” -Toscanini’s Gus Rancatore on the ice cream flavor development process.
The Great Ice Cream Robberies [Food/The Atlantic]
