BreadBar Fails to Catch Santa Monica’s Drift

Hatchi Roku didn't take off like its inspiration
Hatchi Roku didn’t take off like its inspiration

The pop-up trend we figured would proliferate through 2010 has already taken a whacking. BreadBar Santa Monica is officially closed after three months. The restaurant’s brief reopen had a cool concept, housing one up-and-coming chef for a month-long residency where thematic menus would change nightly, in a variation on the Century City location’s Hatchi Series.

Eater reports the shutter follows “technical difficulties,” while we’re pretty sure launching anything in December guarantees a rough start. We certainly don’t want to point to the selection of a highly talented and health-conscious chef to start the series, but a few foie gras beignets might have helped Hatchi Roku “drift” into the fast lane. Ricardo Zarate fans can now shed a tear over the sixteen individual menus he won’t be cooking there this month. Bloody Bill, as we understand, is still popping-up every week at Libertine.

The Shutter: BreadBar SM [Eater L.A.]

Santa Monica BreadBar Opens with New Hatchi Roku [Grub Street]

BreadBar Fails to Catch Santa Monica’s Drift