Marketing Gimmicks

Koo Koo Roo Chickenhead Takes an Alias

Clucksworth at work
Clucksworth at work Photo: Koo Koo Roo

Koo Koo Roo has a stately new street-moniker for its cock-eyed chick icon. Having mulled over 1,000-plus entries in a recent contest, Roo hopes to make “ROOsevelt Clucksworth” the chickenhead’s new household name. A company spokesman says he will probably still be called “Cluck” by close friends. [Yahoo! Finance]

Koo Koo Roo Chickenhead Takes an Alias