Marketing Gimmicks

A Slightly Less Cripplingly Expensive Taste

Photo: freeflight046/Flickr

If you’re a Chicago restaurant, and you’re all like “Man, I really want to participate in Taste of Chicago, but that $4000 fee is killing me,” the city has a surprise for you! One lucky newbie to the 2010 event will have their fees refunded, via random drawing. Of course, you still have to pay for the transportation, the setup, the food, the staff, the signage… [The Stew]

A Slightly Less Cripplingly Expensive Taste