Marketing Gimmicks

Google’s ‘Smart’ Window Decals Stick it to Zagat

Photo: Google Blog

Google is looking to get into the window-sticker game, sending out 100,000 decals to popularly searched “restaurants, bars, and hangouts” nationwide. The “Favorite Place on Google” stickers recall those already being used by places like Zagat and Yelp. The technological twist here is that Google’s stickers have a little bar code that you can scan with your smart phone and get reviews, coupons, and other online materials about the place.

Explore a whole new way to window shop, with Google and your mobile phone [Google Blog via SF Gate]

Google’s ‘Smart’ Window Decals Stick it to Zagat