We know things are different in the United Kingdom - with everyone minding the gap and tucking into bangers and mash - but the burger porn? We thought that was the same the world over: find a sexy lady (Padma, Paris), have her stuff a drippy, oversized ground beef patty in her mouth, roll tape. Until we came across UK Burger King’s website Singing in the Shower: The World’s First Guilt Free Showercam, which involves a girl in a food-themed bikini singing a pop song while taking a shower, which is then beamed out to the internet via webcam.
Visitors to the site can vote for which song they’d like the girl, who’s been dubbed “Shower Babe,” to sing the following day, and which food-themed bikini they’d like her to wear. Today she’s belting out “Like a Virgin” while wearing a burger bra, tomorrow she could be mournfully crooning “You’re So Vain” while showering in a fried-egg bikini top. Somehow this sells burgers or breakfast butties, which seems to be the aim of this marketing campaign, but, like with all great performance art, we can’t be sure. Sadly, Shower Babe’s video cannot be embedded, but you can watch it here.