Empire Building

Max Brenner Opening in Boston

Brenner at a Philadelphia book signing
Brenner at a Philadelphia book signing Photo: HughE Dillon

Bostonians who resent the idea of New York’s Shake Shack on the Common, you’re not going to be happy about this. Chocolate-centric Max Brenner will open its third U.S. location in Boston, reports Fox Business. Max Brenner currently has locations in New York and Philadelphia, as well as dozens of outposts in Australia, the Philippines, Singapore, and Israel. New York’s Robin Raisfield and Rob Patronite weren’t too impressed by dishes like “the cloyingly sweet ­chocolate-topped and ­­crunchy-bitted pizza, or, worse, the Melting Chocolate Heart Cake, which your server will recommend and dutifully describe to you as never having elicited anything but squeals of joy but is really just a not-so-­molten chocolate cake—more dormant volcano than hot lava flow.”

This is the second major international chocolatier to set its sights on Boston this year — the United Kingdom’s Hotel Chocolat opened on Newbury this fall. It’s worth noting that Boston has plenty of successful chocolatiers of its own: think Beacon Hill Chocolates, Aroa, and the ultra-popular Taza — none of which serves a chocolate pizza.

Max Brenner’s Sweet Secret to Success [Fox Business]

Max Brenner Opening in Boston