Marketing Gimmicks

Kogi Set To Tailgate in New Scion

Kogi has been such a phenom, even New Yawkers are tracking its movements, says Mouthing Off. They tell us the company’s latest addition is a bright orange Scion donated by Toyota, pimped for KoreAm tailgating. The car comes with a rear grill, sink, Alpine system, and compartment for Chef Roi’s works, which should help with both his new silver peso pancakes and parking. [Mouthing Off/Food and Wine]

Kogi Set To Tailgate in New Scion