Edible San Francisco’s ad revenue fell in the past year and its page-count went from 40 to 32, but publisher Bruce Cole said that while the magazine is looking for a buyer or investors, it’s not in immediate danger of folding. “I lost half my ad revenue last fall, quite a few restaurants who were no longer in a position to take out ads,” Cole told SFoodie. The free quarterly magazine relies solely on ad revenue for its livelihood. SFoodie reported a rumor that Cole had difficulty paying his printer and that freelancers have gone unpaid. But Edible Communications, which licenses Edible San Francisco and other similar magazines nationwide, reported a 30 percent rise in income this year. This was the year that Gourmet folded and Bon Appetit shrank dramatically. Still, if you’re looking to get into the progressive local food magazine business in San Francisco, Cole wants to talk to you.
Edible San Francisco Looking for a Buyer [SFoodie]
Earlier: Bon Appétit Shrinks As Food Network Magazine Grows [Grub Street NY]