Marketing Gimmicks

Shine A Light On Dumplings, Cupcakes, And Steak And Eggs On Acid

Is this bowl of ramen worth $100,000?
Is this bowl of ramen worth $100,000? Photo: stu spivack/Flickr

Folks who feel particularly passionate about Urban Belly, Blue 13, or Berry Chill might want to head over to the website of American Express’s “Shine A Light” contest, in which these small businesses (plus a couple hundred more) pitch themselves to win $100,000 and, presumably, loads of national exposure. A motley panel of judges including Diane Von Furstenburg and Ellen Degeneres will pick the winner, but you can vote your favorites into the final round. Other Chicago restaurants participating include the good-deed-oriented Blue Sky Bakery Cafe and Sweet Miss Giving’s. [Shine A Light]

Shine A Light On Dumplings, Cupcakes, And Steak And Eggs On Acid