Openings

Sprinkles Cupcakes Is Coming To The Mag Mile

Photo: Sprinkles

Yet another cupcake bakery opening! This time it’s L.A.-based Sprinkles Cupcakes, which will be setting up its 20-flavor shop early next year at 50 East Walton St, just off Michigan Avenue. The mini-chain is arguably credited with starting the whole cupcake craze in the first place (coastal partisans will go to bat for New York’s Magnolia Bakery kicking off the whole shebang; we stay out of this one), but they’re perhaps best known for their devoted celebrity following: Katie Holmes and Tom Cruise gave them as Christmas gifts, and Oprah has featured them on her show. The shop is scheduled for a spring 2010 opening — better move fast, in this bakery bubble economy, they’re going to want to beat the inevitable cupcake market crash. [Inbox]

Sprinkles Cupcakes Is Coming To The Mag Mile