Marketing Gimmicks

Pinkberry Throws Open its Recipe Book

Pinkberry briefly made its cookbook public on a new L.A.-engineered website that trumpets transparency after long guarding the recipes to their hit dessert. Brandfreak thinks it’s all a big effort to return to Pinkberry’s era of long lines after The L.A. Times questioned the product’s nutritional value and a lawsuit over whether the stuff was technically fro-yo or not was settled. Curiously the site seems to have sputtered today. Though it could be technical issues, might a blast back from the haters be brewing? Either way, we really don’t expect a return to The Berry’s traffic-clogging glory days anytime soon.

A Mystery is Solved as Pinkberry Reveals Just Whats Its Made Of [Brandfreak]

Pinkberry Throws Open its Recipe Book