• It’s likely that the new Illinois law promoting local food will increase its market share from 4 percent to a much greater amount. [Tribune]
• Diet Coke pitchman Tom Colicchio has a new commercial out wherein he fly fishes to promote American Express. [Eat Me Daily]
• Mastering the Art of French Cooking will hit number one on the New York Times bestseller list in the advice and how-to category next weekend. [NYT]
• Yet another sign of the urban chicken trend: a line of pricey coops built for city chickens is selling like gangbusters. [NYT]
• Colleges are not happy about a new line of Budweiser cans in team colors, charging that they promote underage drinking. [WSJ]
