Marketing Gimmicks

Joe Sixpack to Meet Gnome at McGillin’s

The Gnome
The Gnome Photo: Travelocity

Beer writer and Beer Week founder Don Russell a.k.a. Joe Sixpack will be introducing the Travelocity Gnome to Philly’s craft beer scene at the city’s oldest bar at 5 p.m. today. We imagine this is not going to be the first time McGillin’s regulars have spied a patron chatting with an imaginary gnome while tippling at the bar.

Joe Sixpack to Meet Gnome at McGillin’s