The New Montgomery outpost of Caffe Trieste seems to be splitting from the chain, calling itself the Roastery but still selling Trieste brew. An employee today said despite the new signage that went up yesterday, they’re still under license from Trieste, at least for the time being. At the main Trieste office, Sonia Giotta said she was “not at liberty to speak” about the name change, but said she hoped the store would still sell Trieste coffee in the future. Finally, we stopped by for an iced decaf Americano and chatted up the Barista. “Yes, we changed our name because they were charging us too much to use [Caffe Trieste] and we weren’t making enough money for it to be worth it,” she said. Then she said they would still be selling Trieste coffee. Sounds like you can still get your Trieste fix at New Montgomery and Howard streets, regardless of what the sign above the door says.
