Marketing Gimmicks

Soup to Nuts

Er, we thought it was a stretch to link the Big Gay Ice Cream Truck to Gay Men’s Boot Camp, and we thought Viagra seviche was a bit much, but then this pitch landed in our mailbox, from the publicist that represents Pho Sure and its peen soup. Subject line: “Eat some PENIS on Bike the Big Apple’s Gay PRIDE RIDE.” Dude. We were just recovering from the soiled skivvies outside of Cooper Square.

Soup to Nuts