Mediavore: Pricing Up The Taste; Expensive Comfort Food

• Prices for some dishes at this year’s Taste of Chicago will go above the previous $5 ceiling, with certain items selling for $5.50 or even $6. [Crain’s Chicago]

• Comfort food is a trendy choice at weddings, but beware: it can cost just as much as the fancy stuff. [NYT]

• A British fake celebrity chef, who claimed to know Gordon Ramsay and Jamie Oliver, has been unmasked and is facing jail time. [Sun]

• The gardening industry is rolling out a host of new products targeted at newbies, including a “salsa and tomato sauce” plot. [WSJ]

• Legendary French chef Albert Roux will open his first American restaurant…in Texas. [NYDN]

• In an effort to entice customers with the smell of freshly-ground coffee, Starbucks baristas will soon start grinding new batches throughout the day, rather than just in the mornings. [WSJ]

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Mediavore: Pricing Up The Taste; Expensive Comfort Food