Chef Graham Elliot Bowles has long proven his chops as an internet-savvy restaurateur, but this is taking crowdsourcing to a whole ‘nother level: He’s turned to Twitter to come up with the name for his forthcoming sandwich shop. “Trying to decide on a name for the sandwich shop,” he tweets. “Going back and forth between “graham elliot etc.” and “grahamwich.” any other ideas?” We checked with the man himself about whether he’d be taking the Twitter suggestions seriously: “Of course!” he told us. “People are pretty creative and I’d love to hear some suggestions.”
Heeding the call, the Twittersphere has replied en masse. Our favorites so far? Grahammy Sammy, Graham and Cheese on Rye, G.E.: We bring good things to bite, and the attractively straightforward Graham Elliot Makes You A Sandwich. In case GEB is looking to branch out even further, Gapers Block honcho Andrew Huff weighed in with a suggestion of an offshoot soup joint to be called, with brilliant simplicity, Graham Elliot Bowls.
Previously: Graham Elliot Bowles Launching a Sandwich Shop!