Rachel Ray Drives SF Restaurant Traffic

Restaurants are trying all sorts of special offers and menu changes to get folks through the door these days, but it seems one of the most effective things at bringing in customers is getting a visit from Rachael Ray. SFoodie yesterday got in touch with some of Ray Ray’s destinations from her recent Rachael’s Vacation in San Francisco and found that, post-visit, many restaurants experienced a spike in customers. Mama’s said, “We definitely have a lot of new customers who mention the show. We didn’t even know it was on! And, yes, we’re selling a lot of the apple pain dore and crab benedict.” And while Spruce and Spruce said they hadn’t noticed much of an effect, Cha Cha Cha and Shanghai 1930 said they’d experienced bumps in reservations, and had customers ordering a la Ray. Whatever you think of Rachael Ray as a personality, we do like hearing that restaurants are getting business. We’d like to see her put that power to good use, possibly by offering a template blog entry that restaurateurs could fill out and post on her site: “We stopped by _______ for some of the city’s best ______. Yum-o!” And watch them come running. Mad Libs, anyone? [Via SFoodie]

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Rachel Ray Drives SF Restaurant Traffic