Mediavore: Farmers’ Market Madness

• Farmers’ markets are popping up all over the city, including new ones in the Inner Sunset, Castro, Noe Valley, and Mission Bay. [SF Examiner]

• More and more local restaurants are offering 1,000 OpenTable points — including ones that were hard just to get into a year ago. [SF Gate]

• Red Mango, Pinkberry, and new California-based chain Yogurtland are locked in a battle for fro-yo market dominance. [NRN]

• Facing pressure from one shareholder to be more recession-proof, Target will expand its grocery selection. [WSJ]

• A new ABC series produced by Jamie Oliver and Ryan Seacrest will give health makeovers to an entire American city. [Reuters]

• Celebrity chefs have a lot of secrets under their toques, including the fact that their recipes may not be appropriate for home cooks. [Smart Money]

• Chili’s has expanded to India, complete with paneer bites and a Bombay burger. [Village Voice]

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Mediavore: Farmers’ Market Madness