Mediavore: Don’t Gamble in Restaurants; Local Megabrands

• The Elgin man who was arrested for running a Super Bowl pool out of restaurants and bars that he owned has been sentenced to four years in prison. [Tribune]

Mindful Metropolis, a new Chicago-based magazine focused on sustainable living — with an emphasis on food — is launching this month. [Tribune]

• Ferran Adrià has gone to Italy to learn the art of pizza, sans molecular gastronomy flourishes, but Italians remain skeptical. [LAT]

• Mega-corporations are starting to grasp the marketing power of locavorism, with even Lays potato chips positioning itself as a local food. [NYT]

• The Senate is considering a federal tax on soda and other sugary drinks to pay for a health care overhaul. [WSJ]

• The Belgian city of Ghent will be the world’s first to adopt a weekly meatless day, during which all city employees will go vegetarian. [BBC]

Mediavore: Don’t Gamble in Restaurants; Local Megabrands