As we reported a few weeks ago, Mr Beef on Orleans has been having some money troubles. Late mortgage payments and the declining economy have combined to put the beloved restaurant in peril, to the tune of $650,000.
Enter the community grassroots movement! The brainchild of ad exec Mark DiPietro, the Keep Mr. Beef Alive campaign is rallying to help save the iconic epicenter of the gravy-soaked beef sandwich. They’re going by all the usual channels — the Facebook group, the YouTube video (complete with free beef gimmick), and, perhaps most exciting, the benefit concert. “Beef Aid” will be held this Friday, March 6, at 10pm at Beat Kitchen, with local group SupraGenius headlining, and a portion of door proceeds going to Mr. Beef.
Personally, we can’t wait for the t-shirt.