Not to hate on Rachael Ray, but we all actually kind of miss the “Time to make the donuts” television commercials of Dunkin’ Donuts yesteryear. And while the era of those commercials may have passed, the era of the donut has not. The Globe reports that Dunkin’ Donuts recently introduced a contest that will award the designer of a new doughnut $12,000. Oh, and the chance to see their doughnut sold in stores.
Running through April 7th, the company states that the new doughnut will give people hope and inspiration during this financial deadlock. That’s right, a frosted sugar-bagel will invigorate the masses to hold hands in harmony. And speaking of the nutritional value of said sugar bagel, we’re thinking that Dunkin’s executives are probably hoping the contest invigorates not only the harmonious nature of the American people, but also the lagging sales of their baked goods. And they are, in fact, lagging. One online commenter stated, “The reason donuts are only 13% of their revenue is because their donuts are awful.” Ouch. Another commenter offered some useful advice: “Here’s an idea. Make a donut that tastes like it wasn’t made 3 days ago.” Now maybe that will invigorate those lagging sales.
Dunkin’ invites fans to create its next donut [Boston Globe]
[Photo: Fist Full of Talent]
