Watchers of last night’s Oscars telecast couldn’t help but notice Top Chef judge Tom Colicchio’s commercial for Diet Coke. Astute watchers of the telecast probably noticed the not-so-subtle dig at hometown boy Grant Achatz that was the premise on which the entire commercial was predicated.
Perilously stacked towers of food, scatterplot presentations on square plates, dehydrated vegetables held aloft by what appear to be photo clips — we think the intention was to evoke an Alinea/Crucial Detail feel, butit struck our retinas as more like a mid-90s nouvelle cuisine throwback than anything that actually comes out of Achatz’s kitchen.
Plus, it’s well documented that Grant likes his Diet Coke.
Full video after the jump!
Tom Colicchio Diet Coke [YouTube]
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Alinea [Official Site]
