Documents purporting to be the “universal design principles” for Pepsi’s new logo — the one that looks suspiciously like the Obama campaign’s — have landed online, and design dorks are having a blast with them. “Long live the internet as a tool for exposing lameness,” cheers Under Consideration. We just hope the Pepsi bigwigs didn’t get scammed by such ostentatious language as “1929 Pepsi Geometries: Perimeter Oscillations.”
The Wrong Kind of Breathtaking [Under Consideration]
