At the risk of becoming the Pepsi beat, this marks the second time in as many weeks that we have been floored by their advertising/viral marketing strategy. Last time it was on account of the parallel they drew between themselves and Barack Obama, this time it’s because of a very funny video with Will Arnett and Andy Richter that we saw on Videogum.
It’s a promo for an online Super Bowl party that Will Arnett is hosting at Refresh.com for “all those people out there who have nothing to do on the Super Bowl, i.e. losers. Ha, kidding. I’m a loser. I’m not. You are.” An online Super Bowl party sounds terrible, even if you have an amazing spread of Super Bowl food at home, but in a testament to how funny he is, Will Arnett almost makes it appealing.
The real question is, will anyone actually trade in beers, wings, dips, and chips for cans of Pepsi, just because they are “attending” on online Super Bowl party sponsored by Pepsi? Seems unlikely, but thanks for the laughs, Pepsi.