In the magazine this week, Rob Patronite and Robin Raisfeld profile Frank Castronovo and Frank Falcinelli’s new project, Prime Meats in Carroll Gardens. “But despite the presence of dry-aged beef, Prime Meats isn’t a steakhouse,” they write. “It’s a tribute to great restaurants of the past, and a bid for modern-day destination status.” Also in our special feature on all things new: in-vitro meat; Pepsi’s Obama-inspired 2009 ad campaign; and soap, formerly known as restaurant grease. “The menu’s still evolving, and the room’s a little strange,” writes Adam Platt in his review of the John Dory. “But [April] Bloomfield’s best dishes are worth two stars alone.” If you’re sick of winter’s limited fruit options, try Mexican guavas. To get you started, Rob and Robin got a recipe for guavas in saffron syrup from La Palapa. But if you just want a hot bowl of soup, go to Hearth — Rob and Robin previewed the new winter soup menu.