Recession Is Your Friend

No Panic at Nobu

Richie Notar is planning a “bailout bites” special at Nobu’s L.A. location, but he’s still going strong in New York: “It’s almost a reverse psychology, where people will come to Nobu and they’ll sit at one of the front tables because they want to show people that they’re okay in this economy. We’re involved in a lot of egos in this world, and they want to sit up front and go, ‘I’m fine.’” [BlackBook]

No Panic at Nobu