Curtis James Jackson III, probably better known to the world as 50 Cent, was on the Tyra Banks Show talking about, among other things, his Vitamin Water endorsement deal. Well, okay — he didn’t talk about the deal , but he did talk about drinking Vitamin Water and why he likes it. So what, if anything at all, does this have to do with Alton Brown?
Fact the first: Alton Brown is the newest spokesperson for Welch’s Grape Juice. The press release from Welch’s states that
Brown will be appearing in television, print and online advertising, as well as in-store merchandising for Welch’s 100% Grape Juice. In his own unique style, he’ll blend ingredients of wit, wisdom, and science to explain what makes Welch’s 100% Grape Juice, made from the entire polyphenol-packed Concord grape, so special.
Fact the second: Formula 50, 50 Cent’s own flavor of Vitamin Water is grape-flavored. GRAPE! Really, it’s like Alton Brown and 50 Cent are spirit animals.
We find the Alton Brown/grape juice pairing much more enticing than the 50 Cent/Vitamin Water one, but that has a lot to do with how much love we have for Good Eats. A tiny food/science geek part of us is excited to have Brown teach us cool facts about grapes and grape juice. However, the real question is this: now that grape juice and grape-flavor water have locked down celebrity endorsements, who will be in the tank for grape soda?
Alton Brown Joins Welch’s in Standing Up to Free Radicals [PRNewswire via YumSugar]