So A Sports Broadcaster Goes Into A Steakhouse…

File this one under Totally And Completely Random.

Mike North, he of the nonrenewed contract for WSCR-AM radio, will be filing daily two-hour sports dispatches from… the website for LEYE restaurant Wildfire.

This is apparently a workaround of North’s noncompete, which limits him to the “traditional” media of TV and radio, but leaves open that vast wilderness of the internet. And obviously (!?!??!?!?!) Rich Melman was the man to see this through. So, um, if you’re jonesing for a fix of sports news — and simultaneously want to learn about upcoming wine dinners — head to Wildfire’s site every weekday from 9-11am for a streaming broadcast.

Those who prefer downloads to streaming audio (and/or don’t want to listen to their sports news from a steakhouse restaurant) can get the show as a podcast from iTunes or on North’s own site starting at 1pm the day of broadcast.

We might actually give this baby a listen next week. Just to see how it goes.

Mike North teams with Lettuce Entertain You for new radio show [Chicago Business News]
Wildfire [MenuPages]
Wildfire [Official Site]

[Photo: Food and a radio (how else would you illustrate this story?), via Flickr]


So A Sports Broadcaster Goes Into A Steakhouse…