This past weekend we were sitting around with friends over a bottle or five of wine when the subject of cupcakes came up. “So over them,” said the jaded one (who is not us). “They’re so 2001. So Sex & The City. The New York Times agrees”
“Are you insane?” said the optimist. “Cupcakes are amazing. They are little single-serving batches of cake! With frosting on the top! They are not over!” And then the conversation devolved into whether one is a cupcake-biter or a cupcake-break-piece-off-er (we are the latter, and apparently in the minority).
Whether or not you are so over cupcakes, you must have your interest piqued at least a little bit by More (1 E Delaware Place, 312 951 0001), the uber-haute “cupcake boutique” that’s opening today with some big names behind it: Todd Maturatai, formerly of Powerhouse, is in the kitchen, and Gale Gand (she who helped make Tru what it is) consults.
While the cupcake roster includes more than its fair share of sweetness (Red Velvet, Chocolate Chip, Crème Brulee, Salted Caramel, Chocolate Mint, Pink Grapefruit, Tahitian Vanilla, Mocha, Passion Fruit Poppy Seed, Lemon Meringue, Valrhona Chocolate Ganache, Cinnamon Swirl — had enough yet?), More is making news particularly beacuse of their savory cupcakes — especially the BLT, an inspired pairing of 2008’s most omnipresent culinary trends.
We’re as excited as the next trend-riding bacon freak to get our mouth around one of those, but Chicago Bites asks a good question: how far will the novelty carry them? Previews all have More pulling off flavorful+interesting with aplomb, so we’ve got a decent feeling for the store’s longevity. Head over yourself and find out.
[Photo via More]