Freshii For Everyone

Chicago: 1, Canada: 0.

Turns out Freshii, the lunchtime staple for uncountable thousands of South Loopers, is in fact the first American outlet of a Canadian Chain. Except in the great frozen north, they don’t call it Freshii — they call it Lettuce Eatery. Thanks to the Canadian name’s focus on roughage, apparently all anyone orders in Toronto is salads — and the chain’s founder, Matthew Corrin, wishes they ordered oatmeal and soup like the Chicago patrons.

His solution? He’s changing the name of every single Canadian franchise to the more foodstuff-neutral “Freshii.” How’s that for a win?

What’s in a name? A lot. So changing it is risky [Globe & Mail]
Freshii [MenuPages]
Freshii [Official Site]


Freshii For Everyone