I Scream, You Scream, We All Scream For Fro-Yo?

We have, in the past, wondered about how it is that the Pinkberry/Red Mango frozen yogurt trend hadn’t yet landed in Philly. After all, people in LA and New York have been praising the stuff in exultant terms for a couple of years now, in numbers high enough that you’d think the chains would find it worth their while to open up in other parts of the country.

In fact, just last week, while skimming the Chowhound boards, we saw a post that put forward the same question. The subject was “has the frozen yogurt craze hit?” and the author asked about where to find “tangy fro-yo (pinkberry, red mango and various knock-offs)” in Center City, with none of the answers being quite the thing.

Well, they should have checked out this thread or maybe taken a jaunt down South Street (on second thought, we don’t typically recommend the latter to our friends/enemies/frenemies), because new fro-yo place in just that style has opened!

It’s called Phileo, and both beXn and Living On The Vedge have put up reviews that are largely positive. Pluses include: the self-serve model they employ, tasty yogurt, the variety of toppings, and the fun, poppy decor.

So there you have it, Chowhounder, and anyone else who was curious about the dearth of Pinkberry-style yogurt in Philly! There you have it.

“Yogurt Love” [beXnlog]
“Philly’s First Fro-Yo Foray” [Living On The Vedge]

[Photo: Phileo interior via eatingsnowflakes/Flickr]


I Scream, You Scream, We All Scream For Fro-Yo?