Yes, it is prime dinner-eating time on a Friday night, and yes, we should be out gallivanting and living it up and generally inhabiting the world, but this is big: yesterday we asked WTF was up with that giant egg in front of the McD’s by Wrigley Field, and today - via The Arab Aquarius - we have an answer:
The giant egg billboard starts cracking and opening up in the wee hours of morning. By breakfast time, the egg has already hatched, and you can see “Fresh Eggs Daily” written on the egg’s yolk.
The egg stays open from 6:00AM till 10:30AM, to indicate the availability of fresh eggs during that time. Once the breakfast time is finished, the egg billboard shuts and stays closed as a whole egg till the next morning.
SO. FREAKING. COOL.
Hatching Billboards: McD’s Giant Egg [The Arab Aquarius]
[Photo of the egg via The Arab Aquarius]