Tastykakes. The Philadelphia Eagles. Both are Delaware Valley icons. But now, for the first time, the Iggles and Tastykake have signed a co-branding/marketing agreement.
According to Tasty Baking Company CEO Charles Pizzi:
“Our partnership with the Philadelphia Eagles extends the Tastykake tradition of reaching our loyal consumers through non-traditional marketing. Together we share a commitment to excellence, for our fans, our business partners and our city. We look forward to working with this highly regarded organization to create innovative consumer and community marketing programs.”
Of course, Tastykake is now a South Philly company.
Eagles-themed snack cakes will be released later this year and the Eagles Cheerleaders will be on hand for Tastykake promotional events. McNabb Krimpets, anyone?
Tastykake [Official Site]
[Image via Michael Laiskonis]