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David Chang Named Most Influential, Pounds PBR


As if it wasn't enough to immortalize David Chang in a photo portrait, Esquire has now made him video-art fodder. The magazine has commissioned new-media artist Lincoln Schatz to compose trippy clips of the “most influential people of the 21st century,” and (following in the footsteps of George Clooney, Santiago Calatrava, and Marc Jacobs) the latest to spend an hour chilling in Shatz’s Cube (a ten-foot-by-ten-foot translucent box rigged with 24 cameras) is none other than the Changster — “the most celebrated young cook in America” — along with four members of his crew. Due to extreme artsy-ness, we can’t make much out other than the fact that they’re annihilating a carton of Pabst Blue Ribbon that ends up on someone’s head— if this is a portrait of the 21st century, help us all.

Enter the Cube: David Chang [Esquire]

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David Chang Named Most Influential, Pounds PBR