Sad news to report. Herb Peterson, creator of McDonald’s uber-popular Egg McMuffin, died on Tuesday of natural causes. He was 89 years old. A longtime advertising reprentative for McDonalds, he actively pushed the restaurant chain into expanding into the breakfast market. He eventually became a McDonald’s franchisee. BY the time he passed away, Peterson was co-owner and operator of six McDonald’s franchises in Santa Barbara and Goleta. From the International Herald Tribune:
Peterson came up with idea for the signature McDonald’s breakfast item in 1972. He “was very partial to eggs Benedict,” Fraker said, and worked on creating something similar. The egg sandwich consisted of an egg that had been formed in a Teflon circle with the yolk broken, topped with a slice of cheese and grilled Canadian bacon. It was served open-faced on a toasted and buttered English muffin. The Egg McMuffin made its debut at a restaurant in Santa Barbara that Peterson co-owned with his son, David Peterson.
Egg McMuffin inventor Herb Peterson dies in California at 89 [International Herald Tribune]
[Image via McDonald’s]
