Serafina Goes to South Beach; Pepsi Goes Raw

Serafina, which has six Manhattan locations, will open an outpost in Miami’s W South Beach Hotel in mid-2009. [NYP]

In a move that surprises no one, the beef industry is trying to convince the FDA to scale back the largest recall in history. [WSJ]

Speaking of that bad beef, the federal government bought 50 million pounds of it, 20 million of which has already been consumed in various federal nutrition programs. [NYT]

Pepsi’s got a new soft drink that will be called Pepsi Raw and will feature all-natural ingredients and no artificial preservatives. Initially to be launched in the U.K., the company somehow thinks this will serve as competition to Coca-Cola. [Grinder/Chow]

The Bouley cluster in Tribeca will undergo some shuffling in 2008, with the flagship restaurant moving down the block and Bouley Market taking its place. [Zagat Buzz]

Like many a chef these days, some of Food & Wine’s best new chefs are now blogging. [Mouthing Off/Food & Wine]

Serafina Goes to South Beach; Pepsi Goes Raw