Oh, man, when we read about this press release on Burritophile’s Burrito Files we were sort of interested, but now we’re just groaning with annoyance. At issue is a “study” conducted by one Dr. Alan Hirsch, a “neurologist” or something like that, for the “Mexican” chain Qdoba. This is like one of those Myspace quizzes that are all, “what color crayon are you?” But instead it gauges personality by what Mexican food you like. Sheesh.
However, as the lover of Mexican food you no doubt are, you’ll probably be interested in reading some shill’s assertion of what types of food correspond to what personality traits. In spite of our slight repulsion, this Qdoba publicity stunt seems to be working. We read the whole thing and even took the “Qdentity” (groan) quiz. Turns out we’re a burrito person. Whatever.
Do You Prefer a Taco or a Burrito? [Qdoba press release]
You Are What You Eat [Qdoba quiz]
I Get Press Releases [Burrito Files]