Kraft is going after a fancy new market for their frozen food: People who are too lazy to put cream cheese on their bagel. The frozen foods giant is launching a new line of breakfast sandwiches called Bagel-Fuls. Essentially, they’re frozen bagels stuffed with cream cheese:
Kraft’s new Bagel-Fuls brand are frozen bagels, which come stuffed with Philadelphia cream cheese. Kraft sells everything from Maxwell House coffee to Oscar Mayer meats, but cheese is still a key part of its business. Last year the company’s North America cheese and food-service business had revenue of $6.4 billion. […] “Consumers are not spending a lot of time cooking these days,” said Chitra Ebenezer, the director of marketing for the new brand. “Breakfast is one meal occasion they really struggle with.”
I Am Tired of Spreading Cream Cheese on a Bagel for Myself [Serious Eats]
Kraft to unveil new breakfast brand [Marketwatch]
