While other places open under cover of darkness, the proud owners of De’Vill (coming soon to 68 West 3rd Street in Greenwich Village and having no relationship to Café Deville) are taking a different approach — they’ve affixed a screed covering the entirety of their window that reads like the press release from hell. The place hasn’t even opened yet, but it “has raised the restaurant to unprecedented heights.” Does that mean it’s built on hydraulics? The screed continues with a description of the décor — “a clever display of confidence as there is one screen facing monitor exhibiting a 20-hour live video feed of the kitchen and staff at play.” At play? Shouldn’t they be cooking? Do take a closer look at the sign, because this is just the beginning of the madness.
Signage soon to be available in stone tablets.