Fast food chain Sonic does not have much of a presence in Philadelphia proper — their nearest stores are in Lancaster County and the Jersey Shore. However, the Wall Street Journal just did a feature (including video!) on the popularity of the restaurant’s new snackable ice. Choice quote:
Ice isn’t just for chilling drinks anymore, or for packing fish and treating sprains. It’s a hot snack. Some Sonic Drive-In franchises sell it in cups and in bags to go. Ice-machine makers are competing to make the best chewable ice, with names like Chewblet, Nugget Ice and Pearl Ice. One manufacturer calls the ice-loving South the “Chew Belt.”
Awesome!
Chew This Over: Munchable Ice Sells Like Hot Cakes [Wall Street Journal]
