In the annals of crap food-related business ideas, Hershey’s idea to create breath mints that are visually identical to crack cocaine has gotta be up there.
You see, Hershey’s new Ice Breakers Pacs “deliver a revolutionary mint form and eating experience.” They do that by filling little plastic baggies with a gritty white powder.
And, hey, the baggies are also tinted — just like most crack bags are these days!
The Philly Daily News went over to a few different judges and cops to get the expected response:
“I thought she confiscated it in the courtroom,” said Administrative Judge Kevin Dougherty. No one could believe what the tiny pouch actually was: a new breath mint made by - get this - Hershey’s. Ice Breakers Pacs, which hit the stores this month, are dissolvable pouches in blue or orange that look uncannily like tiny heat-sealed bags of cocaine, crack, heroin or any other powdered drug. The Pacs, filled with powdered mint and sweetener, are meant to dissolve on the tongue like breath strips. They’re even packaged in a plastic slide-top case similar to the magnetic key cases drug dealers use to hide their wares under cars. “I could not believe it,” Judge Dumas Brooks said yesterday. “Who in the world thought of that, and how did it get approved?” The pouches are so realistic, they even fooled Philadelphia Police Chief Inspector William Blackburn. “Being in narcotics the majority of my career, I thought it was the real stuff,” said Blackburn.
Now… here’s the thing. We have fond memories of candy cigarettes from childhood. But candy crack cocaine? That’s taking it way, way too far.
Mint or drug: Is Hershey’s cracked? [Daily News]
[Image via Daily News]