Admittedly, we speak exactly four non-food-related words of Japanese (we can say “thank you” and count to three…very useful!), but we’re pretty sure that this Japanese commercial for (can it really be?) Consomme Punch flavored potato chips doesn’t make all too much sense even if you speak the language. According to a commenter on Serious Eats, “The little boy got 0 on a test and is depressed. The dog tries to cheer him up by holding up obscure cultural reference signs. The first one says ‘7:3 split’. The second says ‘Vice-Principal’. Next the dog dresses up as a farmer (not necessarily a granny) and does a “dojo-sukui” motion (scooping loaches, which are sort of like freshwater eel with whiskers). Dojo-sukui wearing a funny conical mask thing is a Japanese Comedy Touchstone. When that fails, the dog takes the boy to the store where they get a bag of Kalbee Consommé Punch potato chips.” We deeply wish that there were more American commercials as deeply random and absurd as this one. Watch and enjoy!
Bizarre Japanese Potato Chip Commercial [Japan Probe]
A Japanese Potato Chip Commercial [Serious Eats]
Wacky Potato Chip Commercial [YouTube: humantetris]
