Chart Of The Week: Top Five Reasons Consumers Cite For Visiting QSRs For Snacks

We read this list and thought “o rly?” because we spend too much time on the internet. But come on, these data are so profoundly obvious as to be completely useless. They’re not even ranked! It does show that people have approximately the same inclinations and level of self-awareness as our ancient cave-dwelling ancestors, at least.

“Has a special taste/craving” and “went for specific menu item” are the same thing, and “always/regularly go there” and “I like it there” are functionally equivalent because they’re both meaningless non-answers. “Convenient location” is less vacant, but since it only explains why a customer visits a particular QSR location, it still doesn’t address the real question.

Which is what, exactly? We’re not even sure anymore. What useful data could possibly be elucidated in this manner? Maybe it’s telling that “price” was not among the top five, but we wouldn’t really be satisfied unless the list included “marketing,” “ignorance,” “laziness,” and “addiction.” One day…


[Photo: Nation’s Restaurant News]

Chart Of The Week: Top Five Reasons Consumers Cite For Visiting QSRs For Snacks