The Palm: Going After The Gay Dollar

Just like Philadelphia’s tourism board, Center City steakhouse The Palm is going after the gay dollar. New York magazine’s Grub Street blog reports on a new ad campaign focusing on the gay community:

Plus, they want to attract more gays and lesbians. Bruce Bozzi Jr., executive vice president at The Palm, says that “in each community where our restaurants are located, our general managers are focused on building relationships with women, African American, Latino, Asian and gay and lesbian groups.” Just how, exactly, does the Palm plan to sell a porterhouse as gay? Too premature too say right now, but Scott Long, director of the Lesbian and Gay Right’s Project at Human Rights Watch, is a bit baffled. “It’s interesting that they assume that gays and lesbians aren’t eating steaks already,” he says. “Gays eat steak too!”

The national steakhouse chain will also start advertisements on VH1 and a line of new salads aimed at women with names like “Tequila Shrimp” and “Raspberry Lobster Tempura.”

Kinder, Gentler Palm Wants Your Gay Business [NY Mag/Grub Street]
The Palm [MenuPages]
The Palm [Official Site]


The Palm: Going After The Gay Dollar