Shocker: Kids Love McDonalds

Marketing tricks tots’ taste buds [Boston Globe]


“Even carrots, milk and apple juice tasted better to the kids when they were wrapped in the familiar packaging of the Golden Arches. The study had youngsters sample identical McDonald’s foods in name-brand and unmarked wrappers. The unmarked foods always lost the taste test… The study included three McDonald’s menu items – hamburgers, chicken nuggets and french fries – and store-bought milk or juice and carrots. Children got two identical samples of each food on a tray, one in McDonald’s wrappers or cups and the other in plain, unmarked packaging. The kids were asked if they tasted the same or if one was better.”

Marketing tricks tots’ taste buds [Boston Globe]

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Shocker: Kids Love McDonalds