The recent episode of Top Chef starring Rocco DiSpirito touted the profitability of the frozen-dinner business, but apparently it’s not that profitable — after all, if Rocco were looking to wow a pair of models like Le Call and Ciara Christensen (who according to this week’s Look Book, “do everything together. Everything.”), you’d think he’d treat them to something better than the Schwinn bikes he seems to have given them a day after meeting them, no? Not that a limited-edition Pea Picker reissue is anything to scoff at, retailing for $350 — but why didn’t Rocco splurge for a couple of sexy Vespas like his own? Clearly he should have. “We said we’d take him out to dinner,” admits Le Call, “but I don’t know.” Girls, a word of advice: Use those long legs to pedal away fast.
Rocco’s experimental free-bike program.haha Photo: Jake Chessum