We got a promotional email from Bennigan’s this morning, which has three locations within the Chicago city limits. They wished to inform us that on Wednesdays, their burgers sell for $3.99 (as opposed to the normal $7.49) under the tag line, “Wednesday is the new Friday,” because, “why save your party for the weekend?”
We were largely disinterested as we scrolled down the advertisement, until we got to the bottom:
Haha, damn straight there’s “been an error” - Wednesday is absolutely not the new Friday. Wednesday, like most days of the week, is a vortex of existential misery, and no crappy hamburger is going to ameliorate that. But at least Bennigan’s is sorry about it.